your yield

Master your
bid stream

your yield

Master your
bid stream

Designed with One Purpose:

Unifying Programmatic Advertising

Closing the programmatic gap between advertisers and publishers is about tackling the lack of transparency in the traffic evaluation process and the according disparity in quality assessment.

Rivr acts as a universal translator and authenticates audiences between supply and demand in real time. Hence, rather than connecting mismatched data partners, giving each party different feedback and results, Rivr provides both sides with a unified view on the user when trading programmatically.

Publishers can now adapt to a dynamic pricing strategy that represents the real value of an audience according to the demand side’s willingness to pay. As a result, advertisers will be able to target the specific audiences they want while publishers can optimize pricing and fill rates accordingly.

“It’s a fascinating employment of AI”

Gavin Dunaway
Editorial Director – AdMonsters

Rivr Creates Value For

Both Sides of the Ecosystem

By tapping directly into the bidstream, Rivr’s AI engine sources factual audience information on the most granular level. Rivr understands in real time which audience the demand side is interested in whilst identifying user characteristics and actual behavior on the supply side via the user’s activities within and across apps and domains. Supplementary to this end-to-end process, the user’s interactions with ads are added to authenticate actual interest and intent. With a single integration, SSPs and publishers are able to authenticate user classifications between supply and demand and suggest optimal floor prices for each demand partner.

User Level Yield Optimization

User-Level Floor Pricing

Rivr suggests the optimal floor price for each bid request
based on market conditions.

Demand Partners Selection

Rivr’s intelligent traffic shapping selects the most appropriate
demand partner for each bid request.

What’s under the Hood?

The User as the Yield Optimization Factor

Rivr delivers maximum revenue from each auction,
based only on what’s available in the bidstream.

Model Desktop
Model Mobile

Rivr by the Numbers

These results, calculated from our SSP and Publisher beta partners in Europe and the US, have confirmed that authenticating audiences between supply and demand creates a win-win situation within the programmatic value chain.




Fill rate




Bid Requests
to Demand

Seamless Implementation

With a single integration, SSPs and publishers are able to authenticate user classifications across the value chain and suggest optimal floor prices for each demand partner.

Header Bidding
Client-Side or Server-Side, Rivr integrates with any header bidding wrapper.
Rivr Library
Implement our server side library to authenticate classifications between Supply and Demand.

Rivr News

Rivr's Monthly Round-up Covers The Programmatic Industry's Must-Reads. 1. Prepping For The Worst Is The Best Approach To The California Consumer Privacy Act - AdExchanger “When the EU’s General Data [...]
Vasilis Konstantoudakis
29 Aug 2019

There has been much discussion and concern across the industry regarding the Google first price auction announcement, so we thought it a good time to tackle the subject in some […]

Benjamin Hansz
30 Jul 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Surviving the tech tax: how to get the most from your [...]
Nadjib Bennaï
27 Jun 2019

Ready to Harness the Potential

of Audience Yield Management?