Closing the programmatic gap between advertisers and publishers is about tackling the lack of transparency in the traffic evaluation process and the according disparity in quality assessment.

Rivr acts as a universal translator and authenticates audiences between supply and demand in real time. Hence, rather than connecting mismatched data partners, giving each party different feedback and results, Rivr provides both sides with a unified view on the user when trading programmatically.

Publishers can now adapt to a dynamic pricing strategy that represents the real value of an audience according to the demand side’s willingness to pay. As a result, advertisers will be able to target the specific audiences they want while publishers can optimize pricing and fill rates accordingly.

Gavin Dunaway
Editorial Director – AdMonsters

By tapping directly into the bidstream, Rivr’s AI engine sources factual audience information on the most granular level. Rivr understands in real time which audience the demand side is interested in whilst identifying user characteristics and actual behavior on the supply side via the user’s activities within and across apps and domains. Supplementary to this end-to-end process, the user’s interactions with ads are added to authenticate actual interest and intent. With a single integration, SSPs and publishers are able to authenticate user classifications between supply and demand and suggest optimal floor prices for each demand partner.