Designed with One Purpose:
Unifying Programmatic Advertising
Closing the programmatic gap between advertisers and publishers is about tackling the lack of transparency in the traffic evaluation process and the according disparity in quality assessment.
Rivr acts as a universal translator and authenticates audiences between supply and demand in real time. Hence, rather than connecting mismatched data partners, giving each party different feedback and results, Rivr provides both sides with a unified view on the user when trading programmatically.
Publishers can now adapt to a dynamic pricing strategy that represents the real value of an audience according to the demand side’s willingness to pay. As a result, advertisers will be able to target the specific audiences they want while publishers can optimize pricing and fill rates accordingly.
“It’s a fascinating employment of AI”
Editorial Director – AdMonsters
Rivr Creates Value For
Both Sides of the Ecosystem
By tapping directly into the bidstream, Rivr’s AI engine sources factual audience information on the most granular level. Rivr understands in real time which audience the demand side is interested in whilst identifying user characteristics and actual behavior on the supply side via the user’s activities within and across apps and domains. Supplementary to this end-to-end process, the user’s interactions with ads are added to authenticate actual interest and intent. With a single integration, SSPs and publishers are able to authenticate user classifications between supply and demand and suggest optimal floor prices for each demand partner.
User Level Yield Optimization
User-Level Floor Pricing
Rivr suggests the optimal floor price for each bid request
based on market conditions.
Demand Partners Selection
Rivr’s intelligent traffic shapping selects the most appropriate
demand partner for each bid request.
Rivr by the Numbers
These results, calculated from our SSP and Publisher beta partners in Europe and the US, have confirmed that authenticating audiences between supply and demand creates a win-win situation within the programmatic value chain.
With a single integration, SSPs and publishers are able to authenticate user classifications across the value chain and suggest optimal floor prices for each demand partner.
There has been much discussion and concern across the industry regarding the Google first price auction announcement, so we thought it a good time to tackle the subject in some […]