Simplaex is the company behind the world’s most advanced Artificial Intelligence-powered advertising technology. As ads move through the programmatic supply chain, Simplaex aligns the ROI interests of the demand and supply side by creating a unified insight in understanding and valuation of consumer behavior.
Rivr analyses the information made available within our clients’ programmatic bid stream. Usually entailing the information that comprises a completed auction event (such as, but not limited to: ad format, floor price, demand partner ID, bid price, etc) plus any post auction events (such as, but not limited to: clicks, views, etc) Applying pattern recognition algorithms on this information Rivr compiles similar profiles into groups dubbed “audience classifications”. These then seed a library from which subsequent bid requests can be provided with a suggested floor price and list of relevant demand partners for each audience in the expectation of producing improved auction outcomes for both seller and buyer.
At Simplaex, we require our clients to satisfy all transparency disclosure and consent requirements to enable us to process the above information safely. It includes data generated through the platform, although none of the information (technical and all other information) submitted to Simplaex is personally identifiable information (PII). It is not possible for Simplaex, nor is it desired by Simplaex, to identify individuals via the information collected by Rivr.
How do we use this information?
Simplaex uses this information gathered from our clients’ programmatic bid stream for online marketing purposes, in detail, we use the information to:
We disclose the information to the following categories of recipients:
If you have any questions or concerns about our use of this information or if you have questions about privacy on the Advertising Platform, please contact us at: firstname.lastname@example.org
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Phone: +49 (0)30 922512771