Nearly 100 years ago, department store and marketing pioneer John Wanamaker famously said, “Fifty percent of my advertising spend is wasted, I just don’t know which fifty percent.” Today, many [...]
May 20, 2019

Rivr, the new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, today announced it will host a special roundtable event entitled “Supply […]

June 04, 2018

I believe there is a growing trend among publishers taking back more control over their ecosystem, by getting better and smarter at managing their programmatic inventory. And, it is a […]

May 29, 2018