Rivr's Monthly Round-up Covers The Programmatic Industry's Must-Reads. 1. Prepping For The Worst Is The Best Approach To The California Consumer Privacy Act - AdExchanger “When the EU’s General Data [...]
August 29, 2019

There has been much discussion and concern across the industry regarding the Google first price auction announcement, so we thought it a good time to tackle the subject in some […]

July 30, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Surviving the tech tax: how to get the most from your [...]
June 27, 2019

We are hosting a panel discussion at Admonsters Ops NYC on June 4th at 12:20 pm – Join us! “While the duopoly continues to garner the lion’s share of ad […]

May 29, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Publishers Must Optimize Accordingly To Meet Buyers Heading For The Open [...]
May 21, 2019
Nearly 100 years ago, department store and marketing pioneer John Wanamaker famously said, “Fifty percent of my advertising spend is wasted, I just don’t know which fifty percent.” Today, many [...]
May 20, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Publishers Lash Out Against Google Over 'Unified Pricing' Changes - AdExchanger [...]
April 24, 2019

Private marketplaces (PMPs) have played a key role in the programmatic industry thus far, ensuring brand safety for publishers whilst taking advantage of the growing market. However, with increasing trust […]

April 10, 2019

Like many other technologies before it, programmatic advertising is constantly evolving, with the overall aim of improving performance and profit. And as the central value provider in media, publishers have […]

April 03, 2019