Nearly 100 years ago, department store and marketing pioneer John Wanamaker famously said, “Fifty percent of my advertising spend is wasted, I just don’t know which fifty percent.” Today, many [...]
May 20, 2019

Like many other technologies before it, programmatic advertising is constantly evolving, with the overall aim of improving performance and profit. And as the central value provider in media, publishers have […]

April 03, 2019