At the core of Rivr’s audience yield manager for publishers and SSPs is the AI-powered user classification technology, launched by Simplaex earlier in 2018. Following his appearance at The Drum’s Programmatic Punch in December, where he discussed the challenges publishers face in an automated media buying world, vice president of Simplaex, Benjamin Hansz talks about why transparency…
I’m not saying that the year is over, but the year is over, right? Wrong. At the beginning of September when we first laid out the plan to attend eight [...]
The programmatic ecosystem once held great promise. Today, programmatic advertising is bloated, complicated, and inefficient. Supply and demand lack a common language with which to classify and value users. Download [...]
January 09, 2019 
