So there I was... Just when you think you got a handle on things, WHAMO!, life throws you a curveball. Isn’t that usually the case? So I’m sitting there in a meeting just over a year ago, following the conversation about a publisher’s ad tech stack. They get around to talking about how header bidding…
I’m not saying that the year is over, but the year is over, right? Wrong. At the beginning of September when we first laid out the plan to attend eight [...]
The programmatic ecosystem once held great promise. Today, programmatic advertising is bloated, complicated, and inefficient. Supply and demand lack a common language with which to classify and value users. Download [...]
June 17, 2019 
