So there I was… Just when you think you got a handle on things, WHAMO!, life throws you a curveball. Isn’t that usually the case? So I’m sitting there in […]

June 17, 2019

Like many other technologies before it, programmatic advertising is constantly evolving, with the overall aim of improving performance and profit. And as the central value provider in media, publishers have […]

April 03, 2019

Header bidding has provided a new opportunity for publishers, to take control over their programmatic advertising. While for brands and agencies, it promised to make a new whole range of […]

January 31, 2019