Private marketplaces (PMPs) have played a key role in the programmatic industry thus far, ensuring brand safety for publishers whilst taking advantage of the growing market. However, with increasing trust […]

April 10, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. WTF is a unified ad auction? - Digiday “Unified auctions have [...]
March 15, 2019

Header bidding has provided a new opportunity for publishers, to take control over their programmatic advertising. While for brands and agencies, it promised to make a new whole range of […]

January 31, 2019