Rivr's Monthly Round-up Covers The Programmatic Industry's Must-Reads. 1. Prepping For The Worst Is The Best Approach To The California Consumer Privacy Act - AdExchanger “When the EU’s General Data [...]
August 29, 2019

There has been much discussion and concern across the industry regarding the Google first price auction announcement, so we thought it a good time to tackle the subject in some […]

July 30, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Surviving the tech tax: how to get the most from your [...]
June 27, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Publishers Must Optimize Accordingly To Meet Buyers Heading For The Open [...]
May 21, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Publishers Lash Out Against Google Over 'Unified Pricing' Changes - AdExchanger [...]
April 24, 2019

Private marketplaces (PMPs) have played a key role in the programmatic industry thus far, ensuring brand safety for publishers whilst taking advantage of the growing market. However, with increasing trust […]

April 10, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. WTF is a unified ad auction? - Digiday “Unified auctions have [...]
March 15, 2019

Header bidding has provided a new opportunity for publishers, to take control over their programmatic advertising. While for brands and agencies, it promised to make a new whole range of […]

January 31, 2019