Intelligent Demand Partner Selection: keep costs low and performance high. In an increasingly convoluted programmatic landscape, a leading global SSP was looking for a solution to help bring their auctions [...]
April 17, 2020
One of our partners, a European-based SSP, was looking to increase its revenue performance while simultaneously decrease its operational costs. They were excited to see how Rivr’s audience authentication algorithms [...]
March 01, 2019

Header bidding has provided a new opportunity for publishers, to take control over their programmatic advertising. While for brands and agencies, it promised to make a new whole range of […]

January 31, 2019

At the core of Rivr’s audience yield manager for publishers and SSPs is the AI-powered user classification technology, launched by Simplaex earlier in 2018. Following his appearance at The Drum’s Programmatic […]

January 09, 2019
I’m not saying that the year is over, but the year is over, right? Wrong. At the beginning of September when we first laid out the plan to attend eight [...]
December 04, 2018
So, maybe it’s not a “small world” story, but just one hell of a coincidence. Either way, my trip to Scottsdale was a very interesting one, which I’ll explain. So, [...]
December 03, 2018
The programmatic ecosystem once held great promise. Today, programmatic advertising is bloated, complicated, and inefficient. Supply and demand lack a common language with which to classify and value users. Download [...]
November 15, 2018
“The stars at night are big and bright (clap! clap! clap! clap!) DEEP IN THE HEART OF TEXAS!” I had the great pleasure of attending and speaking at the Admonsters Publisher [...]
November 12, 2018
(for interested readers: the soundtrack to this post is Don Henley’s “In a New York Minute”) One week I’m in the sunny paradise of the Cascais outside Lisbon, then after [...]
October 24, 2018