SSP Case Study

Our partner is a European-based SSP that covers tens of billions of ad requests per day across desktop, mobile web and app inventory.

Previously, their yield optimization was managed purely based on traffic dimensions, causing inefficient floor pricing allocation. This in turn impacted on the SSP’s demand partners’ bidding relevancy, as well as resulting in considerable infrastructure operating costs.

Download our case study to learn how Rivr increases revenue performance on the user level and decreases operating costs.

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