Rivr, the new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, today announced it will host a special roundtable event entitled “Supply Side Innovation: Is it the Missing Piece in the Digital Advertising Ecosystem?” Scheduled for Wednesday, June 6th from 8:30 a.m. to 10:00 a.m. ET in New York at ZAG S&W Law Firm, 1633 Broadway, New York, NY 10019. The roundtable will explore issues, trends and opportunities that are currently top-of-mind with the digital advertising and media industries, including:
The roundtable, hosted by James Hercher, Reporter, AdExchanger, will feature several notable industry executives including:
“There’s an enormous gap that divides the digital advertising industry. On one side, you have the ‘walled gardens’ and on the other side is everyone else. These walled gardens derive their power from being the sole system standing between demand and supply. This allows them to ‘speak’ the same language throughout the process from bid request to serving an impression. However, SSPs and publishers are in a unique position to act as a ‘translator’ to the fragmented ecosystem. By detecting the bidding patterns on the demand side, plus all the available data in the bid stream, allows them to shift to an audience-based advertising and fight back against the ‘walled gardens’!,” said van Ede. “We’re delighted to bring together some of the industry’s smartest and brightest minds to have an open dialogue to discuss the issues of the day, how to address the challenges digital advertisers face, and how we can find the best monetization tools.”
To attend this special roundtable breakfast, please register here.
Rivr is a new Audience Yield Manager, powered by Simplaex’s AI-backbone, that enables SSPs and publishers to progress to an audience-based performance model, delivering exponential value to both advertisers and publishers. Rivr is the first AI technology that will reduce waste and complexity, create a new kind of transparency and control to deliver ROI benefits across the full programmatic spectrum. For more information, visit http://biz251.inmotionhosting.com/~rivrai5/ or follow us on Twitter.