Simplaex, a company focused on using artificial intelligence to evaluate consumer habits and programmatic advertising, beta-launched its new Rivr. Rivr is an AI-powered audience yield manager that provides an audience-based performance […]

Simplaex, today announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, delivering exponential value to advertisers. The […]

I believe there is a growing trend among publishers taking back more control over their ecosystem, by getting better and smarter at managing their programmatic inventory. And, it is a […]

An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. On the other side is everyone else. For publishers, Facebook […]