The programmatic ecosystem once held great promise. Today, programmatic advertising is bloated, complicated, and inefficient. Supply and demand lack a common language with which to classify and value users. Download [...]
November 15, 2018
“The stars at night are big and bright (clap! clap! clap! clap!) DEEP IN THE HEART OF TEXAS!” I had the great pleasure of attending and speaking at the Admonsters Publisher [...]
November 12, 2018
(for interested readers: the soundtrack to this post is Don Henley’s “In a New York Minute”) One week I’m in the sunny paradise of the Cascais outside Lisbon, then after [...]
October 24, 2018
So, there is a spectrum in which to rate the quality of events, from complete shit to great. DIG Lisbon definitely falls in the direction of great! More than 350 people [...]
October 08, 2018
You want to talk about busy? Let’s take a look back at DMEXCO then, shall we? To continue getting the word out to the market about Rivr, our audience yield manager, Simplaex secured [...]
September 20, 2018

The #MobileGrowthSummit was a nice start to the tour, especially because travel time is only two stops on the S-Bahn — no car, no plane… that’s the exception for this tour. […]

September 10, 2018

Greetings! For the last year, Simplaex has been developing our Audience Yield Manager called Rivr. Thanks to the input of our beta partners, we’ve developed a fantastic platform that allows Publishers […]

September 04, 2018

Rivr — billed as a universal translator for the programmatic ecosystem — is trying to refine the transaction process. Can a small startup achieve the ambitious goal of simplifying a […]

September 03, 2018

It’s easy to bemoan the presence of two giants, Google and Facebook — aka the duopoly — as the demise of digital advertising. What makes things worse is that the […]

June 15, 2018
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