Insights - Page 3 of 4

The programmatic ecosystem once held great promise. Today, programmatic advertising is bloated, complicated, and inefficient. Supply and demand lack a common language with which to classify and value users. Download [...]

November 15, 2018

Case Studies, Publishers, SSPs

Admonsters Publisher Forum is Done, on to Digiday Programmatic Media Summit!

“The stars at night are big and bright (clap! clap! clap! clap!) DEEP IN THE HEART OF TEXAS!” I had the great pleasure of attending and speaking at the Admonsters Publisher [...]

November 12, 2018

Publishers, SSPs

Programmatic IO is done, on to Admonsters!

(for interested readers: the soundtrack to this post is Don Henley’s “In a New York Minute”) One week I’m in the sunny paradise of the Cascais outside Lisbon, then after [...]

October 24, 2018

Publishers, SSPs

DiG Publishers is done, on to Programmatic IO!

So, there is a spectrum in which to rate the quality of events, from complete shit to great. DIG Lisbon definitely falls in the direction of great! More than 350 people [...]

October 08, 2018

Publishers, SSPs

DMEXCO is done, on to DIG Lisbon!

You want to talk about busy? Let’s take a look back at DMEXCO then, shall we? To continue getting the word out to the market about Rivr, our audience yield manager, Simplaex secured [...]

September 20, 2018

Publishers, SSPs

MGS is done, on to DMEXCO!

The #MobileGrowthSummit was a nice start to the tour, especially because travel time is only two stops on the S-Bahn — no car, no plane… that’s the exception for this tour. […]

September 10, 2018

Publishers, SSPs

Rivr Audience Yield Manager — Outline of The Tour

Greetings! For the last year, Simplaex has been developing our Audience Yield Manager called Rivr. Thanks to the input of our beta partners, we’ve developed a fantastic platform that allows Publishers […]

September 04, 2018

Publishers, SSPs

Meet The Berlin Startup Trying To Fix All Of Programmatic’s Problems

Rivr — billed as a universal translator for the programmatic ecosystem — is trying to refine the transaction process. Can a small startup achieve the ambitious goal of simplifying a […]

September 03, 2018

Publishers, SSPs, Thought Leadership

Many Battlefronts In War Against Duopoly

It’s easy to bemoan the presence of two giants, Google and Facebook — aka the duopoly — as the demise of digital advertising. What makes things worse is that the […]

June 15, 2018

Publishers, SSPs, Thought Leadership