So, maybe it’s not a “small world” story, but just one hell of a coincidence. Either way, my trip to Scottsdale was a very interesting one, which I’ll explain.
After the Admonsters Publishers Forum in Austin, I spent a couple days in San Francisco and then a couple more in LA. During that time, I met with some of Rivr’s current beta partners and some (hopefully) future partners.
Once in Scottsdale at the Digiday Programmatic Media Summit, I was definitely ready for the relaxing atmosphere of the Omni resort at the foothills of Camelback Mountain. There were presentations hosted by publishers explaining their experience with a specific topic or a vendor presentation providing unique insights to the industry via the data they have collected.
The themes spanned current topics concerning everyone including first price auctions, header bidding, transparency and GDPR. One recurring theme was how difficult it was to manage PMP’s – how a publisher can truly understand their “inventory pools” and how to ship these off to different demand partners effectively. “There’s the moment when the campaign starts and you hold your breath to see if it will spend or not”, said one publisher.
I spoke with representatives from 15 different companies, both publishers and vendors, meeting some new people and bumping into some old friends. And speaking of…
Between the evening’s one-on-one meetings and the networking drinks, I had 45 minutes to kill. So I went to the bar to see if there were others getting a head start. Lo and behold there were. So I said my hellos and ordered a drink from the bar. The bartender came back looking at the credit card I gave him. He asked “Did you used to live in Scottsdale?”
“Did you go to Navajo Elementary School?”
“Did you used to live on Rancho Vista?”
“Hi, I’m Adam. We used to be best friends back then.”
No shit! I lived in Scottsdale for two years some thirty years ago. I’m not going to say “small world” as this all happened in Scottsdale, but what a fricking coincidence, no? Adam and I spent some good time catching up. It was really great reconnecting with him.
Anyway, that’s the story. Now I get to take a quick Turkey break for The American holiday of Thanksgiving, but soon we’ll be back on the road. This time to Ol’ Blighty for The Drum’s Programmatic Punch and Digipublish event.