The #MobileGrowthSummit was a nice start to the tour, especially because travel time is only two stops on the S-Bahn — no car, no plane… that’s the exception for this tour. […]

Greetings! For the last year, Simplaex has been developing our Audience Yield Manager called Rivr. Thanks to the input of our beta partners, we’ve developed a fantastic platform that allows Publishers […]

Rivr — billed as a universal translator for the programmatic ecosystem — is trying to refine the transaction process. Can a small startup achieve the ambitious goal of simplifying a […]

It’s easy to bemoan the presence of two giants, Google and Facebook — aka the duopoly — as the demise of digital advertising. What makes things worse is that the […]

“Why is everyone unhappy in this industry?” asks Jeff van Ede, CEO and Co-Founder of Simplaex. “There is something fundamentally wrong in this industry, and with my nature as a troubleshooter, I […]

Rivr, the new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, today announced it will host a special roundtable event entitled “Supply […]

Simplaex, a company focused on using artificial intelligence to evaluate consumer habits and programmatic advertising, beta-launched its new Rivr. Rivr is an AI-powered audience yield manager that provides an audience-based performance […]

Simplaex, today announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, delivering exponential value to advertisers. The […]

I believe there is a growing trend among publishers taking back more control over their ecosystem, by getting better and smarter at managing their programmatic inventory. And, it is a […]