The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Surviving the tech tax: how to get the most from your [...]
June 27, 2019

We are hosting a panel discussion at Admonsters Ops NYC on June 4th at 12:20 pm – Join us! “While the duopoly continues to garner the lion’s share of ad […]

May 29, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Publishers Must Optimize Accordingly To Meet Buyers Heading For The Open [...]
May 21, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Publishers Lash Out Against Google Over 'Unified Pricing' Changes - AdExchanger [...]
April 24, 2019

Private marketplaces (PMPs) have played a key role in the programmatic industry thus far, ensuring brand safety for publishers whilst taking advantage of the growing market. However, with increasing trust […]

April 10, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. WTF is a unified ad auction? - Digiday “Unified auctions have [...]
March 15, 2019
One of our partners, a European-based SSP, was looking to increase its revenue performance while simultaneously decrease its operational costs. They were excited to see how Rivr’s audience authentication algorithms [...]
March 01, 2019

At the core of Rivr’s audience yield manager for publishers and SSPs is the AI-powered user classification technology, launched by Simplaex earlier in 2018. Following his appearance at The Drum’s Programmatic […]

January 09, 2019
I’m not saying that the year is over, but the year is over, right? Wrong. At the beginning of September when we first laid out the plan to attend eight [...]
December 04, 2018