Rivr's Monthly Round-up Covers The Programmatic Industry's Must-Reads. 1. Prepping For The Worst Is The Best Approach To The California Consumer Privacy Act - AdExchanger “When the EU’s General Data [...]
August 29, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Surviving the tech tax: how to get the most from your [...]
June 27, 2019

We are hosting a panel discussion at Admonsters Ops NYC on June 4th at 12:20 pm – Join us! “While the duopoly continues to garner the lion’s share of ad […]

May 29, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Publishers Must Optimize Accordingly To Meet Buyers Heading For The Open [...]
May 21, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Publishers Lash Out Against Google Over 'Unified Pricing' Changes - AdExchanger [...]
April 24, 2019

Private marketplaces (PMPs) have played a key role in the programmatic industry thus far, ensuring brand safety for publishers whilst taking advantage of the growing market. However, with increasing trust […]

April 10, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. WTF is a unified ad auction? - Digiday “Unified auctions have [...]
March 15, 2019
One of our partners, a European-based SSP, was looking to increase its revenue performance while simultaneously decrease its operational costs. They were excited to see how Rivr’s audience authentication algorithms [...]
March 01, 2019

At the core of Rivr’s audience yield manager for publishers and SSPs is the AI-powered user classification technology, launched by Simplaex earlier in 2018. Following his appearance at The Drum’s Programmatic […]

January 09, 2019