Yield Management in a First Price Auction World Three Myths & One Solution for Bid Shaders and Yield Optimisers Alike
There has been much discussion and concern across the industry regarding the Google first price auction announcement, so we thought it a good time to tackle the subject in some detail.  The first thing to bear in mind, is that Google's switch to first price only affects what happens server-side within Google - i.e. the…
July 30, 2019
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Programmatic Industry Must-Reads: August
Rivr's Monthly Round-up Covers The Programmatic Industry's Must-Reads. 1. Prepping For The Worst Is The Best Approach To The California Consumer Privacy Act - AdExchanger “When the EU’s General Data [...]
August 29, 2019
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Programmatic Industry Must-Reads: June
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Surviving the tech tax: how to get the most from your [...]
June 27, 2019
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Prebid or Post-bid, What’s the Big Whup?

So there I was… Just when you think you got a handle on things, WHAMO!, life throws you a curveball. Isn’t that usually the case? So I’m sitting there in […]

June 17, 2019
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Join us! Rivr Panel Discussion @Admonsters Ops NYC : What’s the Role of Data in Today’s Publisher Strategies?

We are hosting a panel discussion at Admonsters Ops NYC on June 4th at 12:20 pm – Join us! “While the duopoly continues to garner the lion’s share of ad […]

May 29, 2019
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Programmatic Industry Must-Reads: May
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Publishers Must Optimize Accordingly To Meet Buyers Heading For The Open [...]
May 21, 2019
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AWS Interview – CTO Moti Tal on Building Trust Between Advertisers and Publishers
Nearly 100 years ago, department store and marketing pioneer John Wanamaker famously said, “Fifty percent of my advertising spend is wasted, I just don’t know which fifty percent.” Today, many [...]
May 20, 2019
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Programmatic Industry Must-Reads: April
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Publishers Lash Out Against Google Over 'Unified Pricing' Changes - AdExchanger [...]
April 24, 2019
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As Programmatic Moves from Adolescence to Adulthood, What’s the Role for Private Marketplaces?

Private marketplaces (PMPs) have played a key role in the programmatic industry thus far, ensuring brand safety for publishers whilst taking advantage of the growing market. However, with increasing trust […]

April 10, 2019
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Header Bidding 101: Client-Side Vs Server-Side

Like many other technologies before it, programmatic advertising is constantly evolving, with the overall aim of improving performance and profit. And as the central value provider in media, publishers have […]

April 03, 2019
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