Rivr closes the programmatic gap between supply and demand
At the core of Rivr’s audience yield manager for publishers and SSPs is the AI-powered user classification technology, launched by Simplaex earlier in 2018. Following his appearance at The Drum’s Programmatic Punch in December, where he discussed the challenges publishers face in an automated media buying world, vice president of Simplaex, Benjamin Hansz talks about why transparency…
January 09, 2019
, ,
Read Article
Why a Fresh Take on Header Bidding Marks the Way Forward in 2019

Header bidding has provided a new opportunity for publishers, to take control over their programmatic advertising. While for brands and agencies, it promised to make a new whole range of […]

January 31, 2019
,
Digiday Programmatic Media Summit is Done, on to Programmatic Punch!
So, maybe it’s not a “small world” story, but just one hell of a coincidence. Either way, my trip to Scottsdale was a very interesting one, which I’ll explain. So, [...]
January 30, 2019
,
Rivr closes the programmatic gap between supply and demand

At the core of Rivr’s audience yield manager for publishers and SSPs is the AI-powered user classification technology, launched by Simplaex earlier in 2018. Following his appearance at The Drum’s Programmatic […]

January 09, 2019
, ,
Programmatic Punch is done, on to Simplaex event!
I’m not saying that the year is over, but the year is over, right? Wrong. At the beginning of September when we first laid out the plan to attend eight [...]
December 04, 2018
,
Rivr Summary
The programmatic ecosystem once held great promise. Today, programmatic advertising is bloated, complicated, and inefficient. Supply and demand lack a common language with which to classify and value users. Download [...]
November 15, 2018
, ,
Admonsters Publisher Forum is Done, on to Digiday Programmatic Media Summit!
“The stars at night are big and bright (clap! clap! clap! clap!) DEEP IN THE HEART OF TEXAS!” I had the great pleasure of attending and speaking at the Admonsters Publisher [...]
November 12, 2018
,
Programmatic IO is done, on to Admonsters!
(for interested readers: the soundtrack to this post is Don Henley’s “In a New York Minute”) One week I’m in the sunny paradise of the Cascais outside Lisbon, then after [...]
October 24, 2018
,
DiG Publishers is done, on to Programmatic IO!
So, there is a spectrum in which to rate the quality of events, from complete shit to great. DIG Lisbon definitely falls in the direction of great! More than 350 people [...]
October 08, 2018
,
DMEXCO is done, on to DIG Lisbon!
You want to talk about busy? Let’s take a look back at DMEXCO then, shall we? To continue getting the word out to the market about Rivr, our audience yield manager, Simplaex secured [...]
September 20, 2018
,
1 2 3