As Programmatic Moves from Adolescence to Adulthood, What's the Role for Private Marketplaces?
Private marketplaces (PMPs) have played a key role in the programmatic industry thus far, ensuring brand safety for publishers whilst taking advantage of the growing market. However, with increasing trust in the open market and regulatory maturity, will PMPs retain their status going forward? In this piece for ExchangeWire, Moti Tal, CTO & co-founder at Simplaex,…
April 10, 2019
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As Programmatic Moves from Adolescence to Adulthood, What’s the Role for Private Marketplaces?

Private marketplaces (PMPs) have played a key role in the programmatic industry thus far, ensuring brand safety for publishers whilst taking advantage of the growing market. However, with increasing trust […]

April 10, 2019
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Header Bidding 101: Client-Side Vs Server-Side

Like many other technologies before it, programmatic advertising is constantly evolving, with the overall aim of improving performance and profit. And as the central value provider in media, publishers have […]

April 03, 2019
Programmatic Industry Must-Reads: March
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. WTF is a unified ad auction? - Digiday “Unified auctions have [...]
March 15, 2019
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Why a Fresh Take on Header Bidding Marks the Way Forward in 2019

Header bidding has provided a new opportunity for publishers, to take control over their programmatic advertising. While for brands and agencies, it promised to make a new whole range of […]

January 31, 2019
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Rivr closes the programmatic gap between supply and demand

At the core of Rivr’s audience yield manager for publishers and SSPs is the AI-powered user classification technology, launched by Simplaex earlier in 2018. Following his appearance at The Drum’s Programmatic […]

January 09, 2019
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Programmatic Punch is done, on to Simplaex event!
I’m not saying that the year is over, but the year is over, right? Wrong. At the beginning of September when we first laid out the plan to attend eight [...]
December 04, 2018
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Digiday Programmatic Media Summit is Done, on to Programmatic Punch!
So, maybe it’s not a “small world” story, but just one hell of a coincidence. Either way, my trip to Scottsdale was a very interesting one, which I’ll explain. So, [...]
December 03, 2018
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Rivr Summary
The programmatic ecosystem once held great promise. Today, programmatic advertising is bloated, complicated, and inefficient. Supply and demand lack a common language with which to classify and value users. Download [...]
November 15, 2018
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Admonsters Publisher Forum is Done, on to Digiday Programmatic Media Summit!
“The stars at night are big and bright (clap! clap! clap! clap!) DEEP IN THE HEART OF TEXAS!” I had the great pleasure of attending and speaking at the Admonsters Publisher [...]
November 12, 2018
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