Prebid or Post-bid, What's the Big Whup?
So there I was... Just when you think you got a handle on things, WHAMO!, life throws you a curveball. Isn’t that usually the case? So I’m sitting there in a meeting just over a year ago, following the conversation about a publisher’s ad tech stack. They get around to talking about how header bidding…
June 17, 2019
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Prebid or Post-bid, What’s the Big Whup?

So there I was… Just when you think you got a handle on things, WHAMO!, life throws you a curveball. Isn’t that usually the case? So I’m sitting there in […]

June 17, 2019
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Join us! Rivr Panel Discussion @Admonsters Ops NYC : What’s the Role of Data in Today’s Publisher Strategies?

We are hosting a panel discussion at Admonsters Ops NYC on June 4th at 12:20 pm – Join us! “While the duopoly continues to garner the lion’s share of ad […]

May 29, 2019
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Programmatic Industry Must-Reads: May
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Publishers Must Optimize Accordingly To Meet Buyers Heading For The Open [...]
May 21, 2019
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AWS Interview – CTO Moti Tal on Building Trust Between Advertisers and Publishers
Nearly 100 years ago, department store and marketing pioneer John Wanamaker famously said, “Fifty percent of my advertising spend is wasted, I just don’t know which fifty percent.” Today, many [...]
May 20, 2019
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Programmatic Industry Must-Reads: April
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Publishers Lash Out Against Google Over 'Unified Pricing' Changes - AdExchanger [...]
April 24, 2019
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As Programmatic Moves from Adolescence to Adulthood, What’s the Role for Private Marketplaces?

Private marketplaces (PMPs) have played a key role in the programmatic industry thus far, ensuring brand safety for publishers whilst taking advantage of the growing market. However, with increasing trust […]

April 10, 2019
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Header Bidding 101: Client-Side Vs Server-Side

Like many other technologies before it, programmatic advertising is constantly evolving, with the overall aim of improving performance and profit. And as the central value provider in media, publishers have […]

April 03, 2019
Programmatic Industry Must-Reads: March
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. WTF is a unified ad auction? - Digiday “Unified auctions have [...]
March 15, 2019
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Why a Fresh Take on Header Bidding Marks the Way Forward in 2019

Header bidding has provided a new opportunity for publishers, to take control over their programmatic advertising. While for brands and agencies, it promised to make a new whole range of […]

January 31, 2019
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