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Yield Management in a First Price Auction World Three Myths & One Solution for Bid Shaders and Yield Optimisers Alike
There has been much discussion and concern across the industry regarding the Google first price auction announcement, so we thought it a good time to tackle the subject in some detail.  The first thing to bear in mind, is that Google's switch to first price only affects what happens server-side within Google - i.e. the…
July 30, 2019
Thought Leadership
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