GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s (SSP) programmatic auction performance. Rivr aided GumGum in responding […]

July 10, 2020
Intelligent Demand Partner Selection: keep costs low and performance high. In an increasingly convoluted programmatic landscape, a leading global SSP was looking for a solution to help bring their auctions [...]
April 17, 2020
Rivr's Monthly Round-up Covers The Programmatic Industry's Must-Reads. 1. Prepping For The Worst Is The Best Approach To The California Consumer Privacy Act - AdExchanger “When the EU’s General Data [...]
August 29, 2019

There has been much discussion and concern across the industry regarding the Google first price auction announcement, so we thought it a good time to tackle the subject in some […]

July 30, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Surviving the tech tax: how to get the most from your [...]
June 27, 2019

So there I was… Just when you think you got a handle on things, WHAMO!, life throws you a curveball. Isn’t that usually the case? So I’m sitting there in […]

June 17, 2019

We are hosting a panel discussion at Admonsters Ops NYC on June 4th at 12:20 pm – Join us! “While the duopoly continues to garner the lion’s share of ad […]

May 29, 2019
The Rivr Monthly Programmatic Industry Must-Reads. Our monthly post includes a recap of the latest programmatic industry news. 1. Publishers Must Optimize Accordingly To Meet Buyers Heading For The Open [...]
May 21, 2019
Nearly 100 years ago, department store and marketing pioneer John Wanamaker famously said, “Fifty percent of my advertising spend is wasted, I just don’t know which fifty percent.” Today, many [...]
May 20, 2019
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