Rivr is the smart way to manage your yield. Emerged from Simplaex user classification technology, our audience yield manager aligns the interests of media buyers, publishers, and users, by providing meaningful engagement for brands, superior monetization for content creators, and a better user experience for consumers.
Intelligent Demand Partner Selection: keep costs low and performance high. In an increasingly convoluted programmatic landscape, a leading global SSP was looking for a solution to help bring their auctions [...]
Rivr's Monthly Round-up Covers The Programmatic Industry's Must-Reads. 1. Prepping For The Worst Is The Best Approach To The California Consumer Privacy Act - AdExchanger “When the EU’s General Data [...]