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At the core of Rivr’s audience yield manager is the AI-powered user classification technology developed by Simplaex. This technology transforms the data in the bid stream from the basic traffic dimensions of bid requests and clicks, to universal audience classifications agreed by both the supply and demand.

Combined with the analysis of user behavior patterns, this optimizes the deal flow between demand and supply, increasing performance and decreasing operational costs for SSPs and Publishers.

Contact us today for a demo, pricing, or anything you would like to know about Rivr.

Ready to Harness the Potential

of Audience Yield Management?